How Arrogance and Fear Can Kill Your Product
August 23, 2023
I sometimes wonder whether the people asking themselves this question are brave enough to look into the mirror.…
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August 23, 2023
UX Research: The Unexpected Benefits That Add Power to the Predictable Ones
February 22, 2023
The power of UX research is often in the unexpected benefits. It’s not just the raw data you will see on the report. It’s also what comes out of it – if you know how to take advantage of it. …
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UX Research Moderator = Unbiased, Active Listening
February 14, 2023
The moderator – while remaining unbiased – has a critical role in helping to bring forth the best information. A better word than “moderator” might be “active listener".…
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UX in a Recession: How To Conduct User Research During a Recession (or any budget cutbacks)
October 13, 2022
During a recession, researchers may be asked to limit their scope and get the work done with less money and fewer people, but the information needed is more urgent than ever.…
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