Uncover thoughts and attitudes from your target customer.
Not all user research takes place in the confines of the lab or requires an in-person presence. A diary study allows us to gather in the moment reactions to experiences from the customers’ homes, workplaces or wherever they use a product. This kind of study can yield a vast amount of practical knowledge for significantly less effort and cost than a traditional field study.
How diary studies work
A diary study is essentially a qualitative research method in which participants (generally people who have been recruited because they either are or resemble current customers) use your product or service for a designated period of time in their own environment. They then record themselves performing tasks and providing feedback using a digital diary.
Diary studies collect information about how participants use your product or service, as well as their opinions about the experience, their likes/dislikes and their suggestions for how a product or service could be improved.
Diary studies can last anywhere from a few days to a month or longer. While marketers and researchers lack the ability to observe diary studies in real-time, they can nonetheless glean mountains of insights from these personal, engaging, real-world experiments.
When to use a diary study
Consider incorporating a diary study if you wish to obtain a deeper understanding of any of the following:
- How do your target customers naturally perform a task?
- How frequently do customers use your product, and what are their experiences?
- What kind of environment will your product have to operate within?
- How can your product solve unanticipated challenges revealed during the study?
- How can you improve the customer experience for current customers?
Ready to get started?Contact us for a preliminary consultation
Usability Sciences has successfully conducted a number of diary studies for many different clients. We’ll help you through the planning process, recruiting, program development and post-study assessment. The result? Information you can use to make life better for your customers.
Contact us today to discuss how we can help you benefit from a custom diary study.