Second Chances Are Not Guaranteed
January 27, 2021
It takes 12 positive experiences to make up for one unresolved negative experience.…
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January 27, 2021
Webinar: Incorporating Metric Programs into the UX Practice
December 02, 2020
Consolidating and/or reshaping traditional metrics programs to ensure stakeholders learn from the data they are collecting…
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We're Looking for Researchers
November 06, 2020
Now hiring entry and mid-level researchers!…
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World Usability Day Celebration: Analyzing Qualitative Data (Part 2)
September 30, 2020
Part 2 of Analyzing Qualitative Data…
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The Ins and Outs of Qualitative UX Benchmarking
September 28, 2020
With a Qualitative Benchmarking approach, you identify trends of success and failure over time, and can make informed decisions to improve the experience!…
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The Importance of Sustained Research Efforts
August 20, 2020
The research you do today becomes data for tomorrow, contributing to a holistic persuasive model for your business.…
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6 Misconceptions About Quantitative CX/UX Research
August 13, 2020
Addressing common misconceptions of quantitative UX research…
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It's In The Details : Analyzing User Research
July 11, 2020
User research analysis demystified!…
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How to Choose a Research Type
July 02, 2020
Asking "Which is better, quantitative, or qualitative research?" is the wrong question.…
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Why the Value of UX Has Exploded
June 15, 2020
UX research enables businesses to better understand their target audiences…
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