Measuring the ROI of Usability Testing
June 24, 2024
Understanding the basics of business—and how “the business” thinks—is a very important, rarely discussed skill for anyone in user research. And not to spoil it for you, but the primary concern for “the business” is MONEY: where it’s coming from, where it’s going, how it’s being used, and how it’s being saved. As researchers, we should aim to uncover money-saving (or money-generating) insights.…
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