Over the last decade of conducting website intercept research, we found that the #1 reason for task failure is that site visitors were unable to find what they were looking for. In our efforts to better understand the “why” behind poor “findability,” we found that the site’s taxonomy is a primary influence.
Whether you start from scratch or are seeking to optimize an existing taxonomy, it is critical to understand how visitors will locate information on your site. Our user-driven research approach will help you improve the “findability” of information on your site and provide a more successful visitor experience.
Usability Sciences believes a multiphase research approach is best for arriving at a recommended taxonomy. After collecting your objectives, Usability Sciences will create a customized research solution that takes advantage of the following research activities and ensures a high quality, cost-effective outcome.
Our multiphase approach will provide you with recommendations on:
Contact Us today to learn more about how we can help you improve findability on your site.
Also, let our team of user experience professionals take you through taxonomy insights: