Site Search Evaluation

Site Search Evaluation, also referred to as an Enterprise Search Study, is powered by a combination of JavaScript and HTML survey technology. Site visitors actively using a site's search function are asked to provide feedback on their search experience. Captured during the search activity are search terms used, links clicked from the search results, and the visitors' actual descriptions of what they were searching. This provides clients with a very clear picture of what the visitors are really searching for and where the site's search engine is not meeting expectations, along with insight into how to tune the search engine for better results.

As changes are made to the search engine, its affect upon the successful nature of the searches can be tracked and compared to the pre-change results. This service will answer these questions:

• What search terms did the visitor use?
• Which link did the visitor click first?
• What were the visitors really searching for?
• How successful were they?

Site Search Evaluation is ideal for someone wishing to increase the effectiveness of their website's internal search engine and would like to have a deeper understanding of what isn't working and what needs to be fine-tuned to improve the user experience.

Site Search Evaluation Deployment

Deployment typically involves the placement of a single JavaScript file on the site's search results pages. Most clients deploy this service on a continuous basis for maximum benefit. However, this service can be deployed for a single engagement depending on the need.

Site Search Evaluation Deliverables

A report consisting of most successful and least successful search terms along with all the corresponding data is provided to the client at the completion of the engagement. We recommend running Site Search Evaluation continuously with monthly reports provided.

Contact Us for more information or to schedule a Site Search Evaluation.