A persona is an invaluable tool used early in the concept phase of designing a website. Personas are archetypes of users whose beliefs and behavior patterns are catalogued, summarized and shared with project team members. Everyone on the team utilizes the persona set to determine whether their designs meet the personas’ needs.
Personas are effective for humanizing otherwise abstract demographics: each persona is given a name, and the summaries include a headshot and a narrative about the persona’s attitudes and experiences. Knowledge of their attitudes and experiences allows the design team to predict persona responses to design stimuli. By using personas in this predictive manner, teams focus on actual users rather than basing decisions on their own personal opinions. Consensus arrives much faster and is much more solid than consensus arrived at without a set of personas.
Personas are not fictionalized characters made out of thin air, but are based on data from qualitative and quantitative research of your target audience.
Usability Sciences believes in a multiphase research approach to developing personas. After learning your objectives, Usability Sciences will create a customized research solution that incorporates the following research activities to ensure a high quality, cost-effective outcome.
Personas are portraits of different types of users that help team members share a common vision of the target audience, which saves time in decision-making and avoids risky guesswork. Your team will have confidence in your website’s design, knowing that it was created by focusing on your target audience’s needs.
Usability Sciences’ process also includes training. We take a team (typically web design, marketing, or content strategy teams) through a two-day workshop in which they learn predictive techniques. The workshop is a hands-on, direct application of the persona materials and the behavioral principles on which they are built. The output is a set of design decisions tested against the needs, attitudes, and behaviors of each persona
Predictve Personas will also help you answer the following questions:
Contact us today to better incorporate your target audience’s needs into your website.
Also, let our team of user experience professionals take you through persona development insights: